Positive Cashflow Online

A series of blogs that aim to educate people on securing their financial futures online where the Internet currently holds the biggest and best potential of achieving financial security.

Tuesday, September 05, 2006

5 Simple SEO Tactics

This is not exactly new but anyone of you out there have the chance to win in the Search Engine Game even if you don't understand head to tail of HTML, XML and metatags.

There's a very simple rule you can follow and it is: Just give the search engines what they are looking for!

Personally, I'm not an SEO (SearchEngineOptimization) expert myself, but I can and will share with you a few basic rules that have helped me achieve phenomenal results. Here are a few sites where you can obtain more specific information on SEO content:

http://www.selfpromotion.com: shows you how toconstruct your webpages and submit them to hundredsof search engines and directories absolutely FREE.

http://www.searchenginewatch.com: everything youneed to know related to search engines.

For software to facilitate your website positioning, this one's the best:

Remember the rule I mentioned above; that you've gotta give the search engines what they want. Yea, what they want is basically keyword-rich content and back links.

Tactic #1: Find Hot Keywords

You should gather all relevant keywords to your niche and compile them into a list. Hot keywords can be found using toolssuch as http://www.goodkeywords.com : an excellent software to find targeted keywords in Overture and various other engines.

You can in fact connect straight to Overture itself via http://inventory.overture.com. Overture may not cover all the search engines, but it covers enough to give you a good idea what people are looking for.

Tactic #2: Register Domain Names That Are Rich In Keywords

I strongly believe that should your domain name be similar to the searched keywords, the search engines are likely to pick you up. You can search for and register domains at http://www.godaddy.com and http://www.registerfly.com. For example, if you were in the rent-a-car niche, you might want a domain that goes by www.mycheapcarfinder.com.

Tactic #3: Post Keyword-Rich Content

Search engine spiders will almost definitely crawl the content of a website before indexing it. Start building your site with relevant content containing the most-searched-for keywords. You can find articles can be your own or can be found on article directories such as http://www.ezinearticles.com.

Tactic #4: Fill Your Copy With Targeted Keywords

Some people might just miss this important point out; but remember what you did in tactic #1? Yep, fill your web copy with the list of keywords you have, especially in the headline, title and body. The important thing to do is to try and ‘mix’ the keywords well within the content so that the copy flows smoothly.

Tactic #5: Obtain Targeted Back-Links

This is one of the more effective ways of SEO. What happens is that the search engine spiders will crawl a site and if they find any backlinks, they’ll go through it and crawl on the other side. As a result, the more backlinks you have, the better your site will be indexed. You can see how high your page is indexed via Google’s toobar here. The best thing is if you have a site with page rank 6 or higher back-linking into yours. This will dramatically and positively affect your own page rank.

These 5 tips should be enough to give your site a boost in SEO tactics. Basically all you need to do is to give the search engines relevant content and links to index your site and it won’t be long before your page rockets to the top!

To your success!

Damien Ng



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